Keep moving when the chart turns.

Personal Targets turns market noise into a uniform for staying on course. One washed-black oversized tee, currently moving from concept to production.

See the prototype

A HELLOH FIELD TEST · $85 USD · PRODUCTION COMING SOON

The signal is personal.

Charts move. So do targets. This concept turns the red-and-green language of the market inward: choose a direction, keep your footing, and wear the work in progress.

The build, in plain sight.

  • 01 / CONCEPT

    Direction set. Artwork, silhouette, and the Personal Targets thesis are locked.

  • 02 / WEAR TEST

    Fit, wash, and print placement get tested on body before anything moves forward.

  • 03 / PRODUCTION

    Vendor, samples, inventory, and fulfillment are assembled before the first run goes live.

  • 04 / FIRST RUN

    Interest opens first. Orders wait until the supply chain is real and production is ready.

spotlight!